YouthNation : building remarkable brands in a youth-driven culture /

Youth is no longer an age-it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age-it's a commodity that's available to everyone-this book shows what it takes to stay connected, agile, authentic, and...

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Bibliographic Details
Main Author:	Britton, Matt (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, [2015]
Subjects:	Young adult consumers. Marketing. Advertising. Target marketing. Young adults > Attitudes. Young adults > Conduct of life. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Brand name products. Branding (Marketing). Business. Electronic books.
Online Access:	Full Text via HEAL-Link

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Full Text via HEAL-Link

YouthNation : building remarkable brands in a youth-driven culture /

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