Setting profitable prices a step-by-step guide to pricing strategy--without hiring a consultant /
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, N.J. :
John Wiley & Sons,
[2013]
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
