Beyond the familiar : long-term growth through customer focus and innovation /
"Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the com...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass,
2011.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
