Trade tales : decoding customers' stories /
To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Bingley, U.K. :
Emerald Publishing Limited,
2017.
|
| Σειρά: | Advances in culture, tourism and hospitality research ;
v. 14. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
