Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corpor...

Full description

Bibliographic Details
Main Author: Thier, Karin (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Series:Management for Professionals,
Subjects:
Branding (Marketing).
Project management.
Public relations.
Knowledge management.
Branding.
Project Management.
Corporate Communication/Public Relations.
Knowledge Management.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

Similar Items