Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers f...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Banks, Ivana Bušljeta (Editor), De Pelsmacker, Patrick (Editor), Okazaki, Shintaro (Editor)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Series:European Advertising Academy ; 5
Subjects:
Business.
Marketing.
Market research.
Management.
Business and Management.
Market Research/Competitive Intelligence.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

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