Psychological Ownership and Consumer Behavior

Psychological Ownership and Consumer Behavior

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is &...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Peck, Joann (Editor, http://id.loc.gov/vocabulary/relators/edt), Shu, Suzanne B. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:1st ed. 2018.
Subjects:
Personality.
Social psychology.
Marketing.
Industrial psychology.
Personality and Social Psychology.
Industrial and Organizational Psychology.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
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