Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...

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Bibliographic Details
Main Author: Vukanović, Zvezdan (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Series:Media Business and Innovation
Subjects:
Business.
Industrial management.
Entrepreneurship.
Globalization.
Markets.
Industrial organization.
International economics.
Communication.
Sociology.
Mass media.
Business and Management.
Media Management.
Media Research.
Emerging Markets/Globalization.
Industrial Organization.
International Economics.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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