Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations /

Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations /

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the pur...

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Bibliographic Details
Main Authors: Eisend, Martin (Author, http://id.loc.gov/vocabulary/relators/aut), Kuss, Alfred (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Subjects:
Marketing.
Research-Moral and ethical aspects.
Sociology-Research.
Research Ethics.
Research Methodology.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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