Marketing plans : How to prepare them, how to use them /

Bibliographic Details
Main Author: McDonald, Malcolm H.
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, c1995
Edition:3rd ed.
Subjects:
Description
Item Description:Published on behalf of the Chartered Institute of Marketing and the CAM Foundation
Περιλαμβάνει ευρετήριο.
Physical Description:xiii, 485σ.
ISBN:075062213X