Marketing plans : How to prepare them, how to use them /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Oxford :
Butterworth-Heinemann,
c1995
|
Edition: | 3rd ed. |
Subjects: |
Item Description: | Published on behalf of the Chartered Institute of Marketing and the CAM Foundation Περιλαμβάνει ευρετήριο. |
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Physical Description: | xiii, 485σ. |
ISBN: | 075062213X |