Direct marketing : strategy, planning, execution.

Direct marketing : strategy, planning, execution.

Bibliographic Details
Corporate Author: McGraw-Hill
Other Authors: Nash, Edward L.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1995
Edition:3rd ed.
Subjects:
BROADCAST MEDIA
DATABASE MARKETING
Direct marketing
INTERACTIVE MARKETING
Marketing
MEDIA PLANNING
PLANNING
PROMOTION
STRATEGY
TELEMARKETING
ΑΓΟΡΑ
ΑΜΕΣΟ ΜΑΡΚΕΤΙΝΓΚ
Άμεσο μάρκετινγκ
Μαρκετινγκ
ΣΤΡΑΤΗΓΙΚΗ
ΣΧΕΔΙΑΣΜΟΣ

ΒΚΠ - Κουκούλι: BSC

Holdings details from ΒΚΠ - Κουκούλι: BSC
Call Number: 658.84 NAS
Copy 1 Available

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