Direct marketing : strategy, planning, execution.
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1995
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxvi, 477σ. : chart., πίν. |
|---|---|
| ISBN: | 0070460329 |
