From brand vision to brand evaluation : Strategically building and sustaining brands /

Bibliographic Details
Main Author:	De Chernatony, Leslie
Format:	Book
Language:	Greek
Published:	Oxford : Butterworth-Heinemann, c2001
Subjects:	Brand name products PRODUCT MANAGEMENT Trademarks ΕΠΩΝΥΜΑ ΠΡΟΪΟΝΤΑ ΠΡΟΊΟΝΤΑ > ΜΑΝΑΤΖΜΕΝΤ

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