On the art of writing copy /
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effect...
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
New York :
AMACOM,
1999.
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Διαθέσιμο Online: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=28999 |
