Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Oxford ; Boston :
Butterworth-Heinemann,
2003.
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| Διαθέσιμο Online: | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86098 |
