Driving brand value using integrated marketing to manage profitable stakeholder relationships
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw - Hill
1997
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| Subjects: |
ΒΚΠ - Πατρα: Unknown
| Call Number: |
658.8 D |
|---|---|
| Copy 1 | Available |
