Data driven : how performance analytics delivers extraordinary sales results /
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more in...
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015.
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
| Περίληψη: | Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. |
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| Περιγραφή τεκμηρίου: | Includes index. |
| Φυσική περιγραφή: | 1 online resource (272 pages) |
| Βιβλιογραφία: | Includes bibliographical references and index. |
| ISBN: | 9781119043355 1119043352 9781119043362 1119043360 9781119207559 111920755X |
| DOI: | 10.1002/9781119207559 |
