The handbook of media and mass communication theory /
This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It incl...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, UK :
Wiley,
2014.
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| Series: | Handbooks in communication and media.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
| Summary: | This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media. |
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| Physical Description: | 1 online resource (xxii, 960 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118591178 1118591178 9781118769973 111876997X 9781118770009 1118770005 9781306532174 1306532175 |
| DOI: | 10.1002/9781118591178 |
