Profitable direct mail appeals : planning, implementing and maximizing results.
| Άλλοι συγγραφείς: | |
|---|---|
| Μορφή: | Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Sioux City, Iowa :
Stevenson, Inc.,
[2009]
|
| Έκδοση: | 2nd edition. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Plan Your Direct Mail Year
- Lists and List Management
- Segment and Target Key Audiences
- Writing for Results
- Key Package Components
- Try and Test New Ideas
- Improve Your Response Rate
- Examples from Which to Learn
- Evaluation Should be Ongoing
- Planning Worksheet.
