Παραπομπή σε μορφή APA (7η εκδ.)

McDonald, M., Payne, A., & Frow, P. (2011). Marketing plans for services: A complete guide (Third edition.). John Wiley. https://doi.org/10.1002/9781119207306

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDonald, Malcolm, Adrian Payne, και Pennie Frow. Marketing Plans for Services: A Complete Guide. Third edition. Chichester, West Sussex, UK ; Hoboken, NJ: John Wiley, 2011. https://doi.org/10.1002/9781119207306.

Παραπομπή σε μορφή MLA (8th εκδ.)

McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. Third edition. John Wiley, 2011. https://doi.org/10.1002/9781119207306.