Shopper marketing and the role of in-store marketing
This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how mark...
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2014.
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| Series: | Review of marketing research,
v. 11 |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
