Start-up marketing strategies in India /

Start-up marketing strategies in India /

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...

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Bibliographic Details
Other Authors: Ramesh, M. Anil (Editor), Grover, Priya (Editor), Dasgupta, Sabyasachi (Editor)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
New business enterprises > India > Marketing.
Business & Economics > Marketing > General.
Sales & marketing.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

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