Business Project Management and Marketing Mastering Business Markets /

Business Project Management and Marketing Mastering Business Markets /

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Series:Springer Texts in Business and Economics,
Subjects:
Business.
Accounting.
Bookkeeping.
Marketing.
Project management.
Organization.
Planning.
Business and Management.
Project Management.
Accounting/Auditing.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Order Management
  • Inquiry Evaluation and Proposal Preparation
  • Pricing and Revenue Planning in the Project Business
  • Order Financing and Financial Engineering
  • Contract Management
  • Negotiation Management
  • Project Management
  • Project Cooperation.

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