Customer Co-Design A Study in the Mass Customization Industry /
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) a...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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| Series: | Markt- und Unternehmensentwicklung Markets and Organisations
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| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Customers’ Perceived Value in Co-Design & Mass Customization
- Challenges of Customer Co-Design
- Online Customer Co-Design
- Customer Co-Design & Live Help.
