International Small and Medium-Sized Enterprises Internationalization Patterns, Mode Changes, Configurations and Success Factors /
With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced opportunities. Edith Olejnik addresses four major issues within the context of SMEs’ internationalization process: First, she identifies the three differe...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Series: | Handel und Internationales Marketing Retailing and International Marketing
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| Online Access: | Full Text via HEAL-Link |
