Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction /
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
| Κύριοι συγγραφείς: | , , , |
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| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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| Σειρά: | Springer Texts in Business and Economics,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Part I: Fundamentals of Innovation and Product Management
- Part II: Process of Innovation and Product Management
- Part III: Innovation and Product Management
- Broadening the Topic.
