The Right Sensory Mix Targeting Consumer Product Development Scientifically /
Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significa...
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| Format: | Electronic eBook |
| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2010.
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| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Coming to Our Senses
- Detecting Profitable Markets
- Predicting Consumers’ Behavior
- The Right Sensory Mix
- Increasing the Innovation Hit Rate.
