Intercultural Service Encounters Cross-cultural Interactions and Service Quality /

Intercultural Service Encounters Cross-cultural Interactions and Service Quality /

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses div...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Sharma, Piyush (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
Έκδοση:1st ed. 2019.
Θέματα:
Customer relations-Management.
Service industries.
Motivation research (Marketing).
International business enterprises-Cross-cultural studies.
Customer Relationship Management.
Services.
Consumer Behavior.
Cross-Cultural Management.
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • 1. Introduction
  • 2. Literature Review and Theoretical Background
  • 3. Intercultural Service Encounters
  • 4. Research Directions and Implications.

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