APA (7th ed.) Citation

Lieven, T., & Lieven, T. (2018). Brand Gender: Increasing Brand Equity through Brand Personality (1st ed. 2018.). Springer International Publishing : Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-60219-6

Chicago Style (17th ed.) Citation

Lieven, Theo, and Theo Lieven. Brand Gender: Increasing Brand Equity Through Brand Personality. 1st ed. 2018. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2018. https://doi.org/10.1007/978-3-319-60219-6.

MLA (8th ed.) Citation

Lieven, Theo, and Theo Lieven. Brand Gender: Increasing Brand Equity Through Brand Personality. 1st ed. 2018. Springer International Publishing : Imprint: Palgrave Macmillan, 2018. https://doi.org/10.1007/978-3-319-60219-6.