Online Political Communication How to Use the Web to Build Consensus and Boost Participation /
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Online Access: | Full Text via HEAL-Link |
| Summary: | This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. |
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| Physical Description: | XV, 188 p. 28 illus., 20 illus. in color. online resource. |
| ISBN: | 9783319176178 |
