Aiming Big with Small Cars Emergence of a Lead Market in India /
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innov...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
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| Series: | India Studies in Business and Economics
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
