E-Commerce Strategy Text and Cases /

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better re...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Mohapatra, Sanjay (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Boston, MA : Springer US : Imprint: Springer, 2013.
Σειρά:	Springer Texts in Business and Economics,
Θέματα:	Business. Information technology. Business > Data processing. E-commerce. Business and Management. IT in Business. e-Commerce/e-business. Information Systems Applications (incl. Internet).
Διαθέσιμο Online:	Full Text via HEAL-Link

Πίνακας περιεχομένων:

Understanding E-commerce
Technology of E-commerce
Web Page Hosting
Concepts in E-commerce
Understanding E-commerce Product Design Strategy
E-commerce and Online Auctions
E-commerce Strategy
Channels in E-commerce
E-commerce Portal Design Strategy
Future Trend - Social Commerce
Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

E-Commerce Strategy Text and Cases /

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