Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam :
Butterworth-Heinemann,
2002 [ανατύπωση 2003].
|
| Edition: | 2nd ed. |
| Subjects: |
ΒΚΠ - Αγρίνιο: BSC
| Call Number: |
658.812 GUM |
|---|---|
| Copy 1 | Available |
