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|a Relationship marketing :
|b creating stakeholder value /
|c Martin Christopher, Adrian Payne, David Ballantyne.
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|a Oxford :
|b Butterworth-Heinemann,
|c 2002 [ ανατύπωση 2006].
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|a xvi, 242 σ. ;
|c 25 εκ.
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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1 |
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1 |
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|a Ballantyne, David
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|c ΜΙΧΟΣΤΑΥΡΟΥ
|d 2020-12
|
