Relationship marketing : creating stakeholder value /

Παρόμοια τεκμήρια

• Total relationship marketing : from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /
  ανά: Gummesson, Evert 1936-
  Έκδοση: (2002)
• Relationship marketing : theory and practice /
  Έκδοση: (1996)
• Customer relationship management : integrating marketing strategy and information technology /
  ανά: Zikmund, William G.
  Έκδοση: (2003)
• Customer relationship management /
  ανά: Anderson, Kristin, 1962-
  Έκδοση: (2002)
• Customer relationship management : concepts and tools /
  ανά: Buttle, Francis
  Έκδοση: (2004)