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20210125162545.0 |
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110802s2010 eng |
| 020 |
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|a 9783642042140
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| 040 |
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|a GR-PaULI
|c GR-PaULI
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| 041 |
0 |
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|a eng
|
| 100 |
1 |
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|a Kotler, Philip
|9 2816
|
| 245 |
1 |
0 |
|a Ingredient Branding
|h [electronic resource]
|b Making the Invisible Visible
|c by Philip Kotler, Waldemar Pfoertsch
|
| 260 |
|
|
|a Berlin, Heidelberg
|b Springer-Verlag Berlin Heidelberg
|c 2010
|
| 300 |
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|b v.: digital
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| 650 |
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4 |
|a Economics
|9 10632
|
| 650 |
|
4 |
|a Industrial management
|9 19409
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| 650 |
|
4 |
|a Marketing
|9 11437
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| 650 |
|
4 |
|a Economics/Management Science
|9 64241
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| 650 |
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4 |
|a Marketing
|9 11437
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| 650 |
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4 |
|a Διοίκηση επιχειρήσεων
|9 54
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| 700 |
1 |
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|a Pfoertsch, Waldemar
|9 70719
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| 710 |
2 |
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|a SpringerLink (Online service)
|9 68735
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| 852 |
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|a GR-PaULI
|b ΠΑΤΡΑ
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|u http://dx.doi.org/10.1007/978-3-642-04214-0
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