User Generated Branding Integrating User Generated Content into Brand Management
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic Kit Book |
| Language: | English |
| Published: |
Wiesbaden
Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
2010
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-8857-7 |
| Physical Description: | v.: digital |
|---|---|
| ISBN: | 9783834988577 |
