Marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2003
|
| Edition: | 11th edition |
| Subjects: |
| Physical Description: | xxix, 706 p. fig. 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0130497150 |
