The successful marketing plan a disciplined and comprehensive approach
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2003
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| Edition: | Fully Rev. and expanded 3rd ed. |
| Subjects: |
| Physical Description: | xxxii, 544 p. fig., phot. 26 cm |
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| ISBN: | 0071395210 |
