Mastering marketing management
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Palgave
2002
|
| Subjects: |
| Physical Description: | x, 334 p. ill. 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0333948971 |