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|a 659.1
|2 22
|
| 100 |
1 |
|
|a Belch, George E.
|q (George Edward),
|d 1951-
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c George E. Belch & Michael A. Belch.
|
| 250 |
|
|
|a 6th ed.
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill,
|c c2004.
|
| 300 |
|
|
|a xxvi, 779, [67] σ. :
|b εικ. ;
|c 28 εκ.
|
| 490 |
0 |
|
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
4 |
|a Διαφήμιση.
|
| 650 |
|
4 |
|a Επικοινωνία στο μάρκετινγκ.
|
| 650 |
|
4 |
|a Προώθηση πωλήσεων.
|
| 700 |
1 |
|
|a Belch, Michael A.
|e συγγραφέας.
|
| 942 |
|
|
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|
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|c 26-09-16
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