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|a Boyd, Harper W.
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|a Το μαρκετινγκ και εισαγωγή στη διοίκηση μαρκετινγκ :
|b μια στρατηγική προσέγγιση με διεθνή προσανατολισμό θεωρητικής και πρακτικής κατεύθυνσης /
|c Χάρπερ Μπόιντ, Ορβίλ Γουόλκερ, Ζαν-Κλόντ Λαρεσέ ; Προλογικό σημείωμα: Γεώργιος Γ. Πανηγυράκης ; Μετάφραση: Πήτ Κωνσταντέας
|n 1.
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| 260 |
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| 300 |
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|a xxiii, 422 σ. :
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|a Walker, Orville C.
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