Consumer behavior : A strategic approach /

Consumer behavior : A strategic approach /

Bibliographic Details
Main Author:	Assael, Henry
Format:	Book
Language:	English
Published:	Boston : Houghton Miffin Company, c2007
Subjects:	CONSUMER BEHAVIOR ( ΚΑΤΑΝΑΛΩΤΩΝ ΣΥΜΠΕΡΙΦΟΡΑ ) MARKETING RESEARCH ( ΕΡΕΥΝΑ ΜΑΡΚΕΤΙΝΓΚ )

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