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|a Brand new brand thinking :
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|a London :
|b Kogan Page,
|c 2002
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|a x ,212σ. :
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|c 24εκ.
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ.204-205) και ευρετήριο
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|a Advertising
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