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|a O' Guinn, Thomas C.
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|a Advertising and integrated brand promotion /
|c Thomas C. O' Guinn, Chris T. Allen, Richard J. Semenik.
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|a 3rd ed.
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|a Australia :
|b Thomson South-Western,
|c c2003
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| 300 |
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|a xxxix, 779σ. :
|b col. εικ. ;
|c 29εκ.
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| 650 |
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|a ADVERTISING
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| 650 |
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|a Advertising media planning
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| 650 |
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| 650 |
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|a Μάρκετινγκ πωλήσεων
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|a ΠΡΟΩΘΗΣΗ ΠΡΟΙΟΝΤΟΣ
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| 653 |
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|a Διαφήμιση--Εμπόριο
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| 700 |
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|a Allen, Chris T.
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|a Semenik, Richard J.
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