Introduction to advertising and promotion : an intergrated marketing communications perspective /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Irwin,
c1995.
|
| Edition: | 3rd ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
ΒΚΠ - Μεσολόγγι: BSC
| Call Number: |
659.1 BEL |
|---|---|
| Copy 1 | Available |
