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1 |
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|a Belch, George E.
|q (George Edward),
|d 1951-
|
| 245 |
1 |
0 |
|a Introduction to advertising and promotion :
|b an intergrated marketing communications perspective /
|c George E. Belch, Michael A. Belch.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Chicago :
|b Irwin,
|c c1995.
|
| 300 |
|
|
|a xxii, 762 σ. :
|b εικ., σχημ., πιν. ;
|c 29 εκ.
|
| 490 |
0 |
|
|a Irwin series in marketing
|
| 500 |
|
|
|a Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
|
| 504 |
|
|
|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 721-738) και ευρετήρια.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 700 |
1 |
|
|a Belch, Michael A.
|e συγγραφέας.
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| 942 |
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