APA (7th ed.) Citation

Armstrong, G., & Kotler, P. Marketing: An introduction. Prentice-Hall.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. New Jersey: Prentice-Hall.

MLA (8th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Prentice-Hall.

Warning: These citations may not always be 100% accurate.