APA (7th ed.) Citation

Kogan Page & Sowrey, T. (1987). The generation of ideas for new products. Kogan Page.

Chicago Style (17th ed.) Citation

Kogan Page and Trevor Sowrey. The Generation of Ideas for New Products. London: Kogan Page, 1987.

MLA (8th ed.) Citation

Kogan Page and Trevor Sowrey. The Generation of Ideas for New Products. Kogan Page, 1987.

Warning: These citations may not always be 100% accurate.