Strategic management for travel and tourism /

Strategic management for travel and tourism /

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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in...

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Bibliographic Details
Main Author: Evans, Nigel
Other Authors: Campbell, David, 1963-, Stonehouse, George
Format: eBook
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:
Tourism.
Strategic planning.
Tourisme.
Planification strat�egique.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
BUSINESS & ECONOMICS > Industries > General.
Toerisme.
Strategisch management.
Voyage.
Gestion strat�egique.
Electronic books.
Online Access:http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86067

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